Deadly Persuasion

Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries. Illustratin her analysis with current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of anxiety and addiction - an understanding they exploit to create and feed life-threatening dependencies on their products.

In the name of education and health, Deadly Persuasion casts a critical eye on the corporate interests of the industries whose products kill more than 450,000 Americans each year.



53 mins

Rental - 7 Days $5.00 + tax         Purchase - $33.99 + tax